At Makers Move - Manitoba, we are fortunate to have the opportunity to meet and share the stories of our province's talented makers, growers and artisans. These talented members of our community share with us not only how they got started and the many successes they have had along the way, but also the major challenges they face in their businesses.
In a recent survey we created that was completed by over 100 Manitoba Makers, we learned that one of the greatest challenges most of us are having is learning how to sell and market our products. In some cases, the constant self promotion and marketing of our wares begins to take on a life of its own; life that ultimately takes us away from our true passion for creating that next amazing piece.
After spending some time looking at the sales dilemma above, we started to research what is the single biggest factor in consistently selling and promoting products like ours online (as I think we all agree that in order to be successful today, we must have an online presence) .
An article from Internet Retailer.com, a website dedicated to e-commerce, discussed a survey of 1,033 online consumers regarding what compels them to buy when they are looking at someones product page. The numbers below represent the percentages of participants who took part in the survey who sited the following factors as being crucial in whether they buy a product when looking at someone's product page:
Quality of the Product Images - 75%
Ability to see the selected product in the colour of choice - 68%
Alternative views of selected item - 66%
Ability to see a larger picture of the item (zoom) - 61%
We know that all of the "behind the scenes" work takes TIME (another factor that participants in our Makers Move survey told us was a major issue in growing their business), so Makers Move - Manitoba has decided to start offering PRODUCT PHOTOGRAPHY!
Product photography sessions will be offered the 2nd Sunday of every month and to make it simple and easy to find the dates and to register, we have added our product photography calendar to the home page of our website. If you click on it, you will be able to read about the details and purchase tickets which will ensure your products have a spot.
Participants who have purchased tickets and would like to have their products photographed must print off our photography contract and have it signed and dropped off at the same time that their products are dropped off or we will not take the photos.
Products need to be dropped off to 11 Shauna way on or before the Saturday before the photoshoot. Items will not be accepted the day of the photoshoot.
If you have a specific prop that you would like in your photos, please drop it off at the time that you drop off your photoshoot.
Products may be picked up the Monday after the photoshoot, or at some point during the week following.
We also offer headshots and lifestyle photo's of makers engaged in their work to be used in the makers marketing, website, blogs, etc starting at $20 each. If this is something you are interested in, please send us an e-mail at makersmovemanitoba@gmail.com to book.
We can come to you or you can come to us!
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